Elopage: Enabling the rapidly growing number of entrepreneurs and creators in the passion economy

The traditional work-and-life model of the 9-to-5 is on the decline. Over 41% of workers globally are thinking about handing in their notice and in the UK alone, 87% of graduates see freelancing as an attractive lucrative lifestyle & work choice. If anything, the recent Covid lockdowns, and the realisation of the relentless corporate grind that they have shone a light on, has brought about talk of a ‘Great Resignation’ as former employees seek roles & lifestyles more closely aligned to their passions & interests.

Over 45% of Americans and over 30% of Germans have a “side-hustle”. The side hustle is even more popular among millennials with over half of American millennials having a side hustle. The most popular side hustle for Germans is consulting (>16%), and many of the other categories in which Germans side hustle are digital by nature (in a representative study by Godaddy over 10% described their side hustle as music, as text [social media, marketing etc.] and 10% as tutoring).